Advertising Account Planning : Planning and Managing an IMC Campa

Advertising Account Planning : Planning and Managing an IMC Campa
Advertising Account Planning : Planning and Managing an IMC Campa

Advertising Account Planning : Planning and Managing an IMC Campa

USD 7.44 USD
SKU: 4L2ayL46
GTIN: 9780765625649
Condition: Good
Tags: 0.8 in 11.2 Oz 2010 224 Pages 6.1 in 9.1 in 9780765625649 Accounting / General Business & Economics English Routledge Textbook Trade Paperback
Categories: Textbooks, Education & Reference

Specifications

ISBN9780765625649
Subject AreaBusiness & Economics
PublisherRoutledge
Item Length9.1 in
Publication Year2010
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.8 in
Item Weight11.2 Oz
Item Width6.1 in
Number Of Pages224 Pages

What stands out about this textbook is the way each concept is introduced with a question.

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