BEYOND MIND GAMES: THE MARKETING POWER OF PSYCHOGRAPHICS By Rebecca Piirto

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Beyond Mind Games: The Marketing Power of Psychographics, authored by Rebecca Piirto, is a textbook focusing on the intersection of psychology and marketing. Published in 1992 by Penton Media, this trade paperback offers valuable insights on how psychographics can be leveraged to enhance marketing strategies. With 263 pages and a publication year of 1992, this book covers a wide range of topics within the subject area of marketing, specifically delving into the role of psychology in understanding consumer behavior and preferences. Ideal for business students and professionals looking to expand their knowledge in the field of marketing psychology.

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The C Programming Language by Kernighan & Ritchie 1978 Paperback Textbook Bell

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This listing is for a vintage paperback copy of "The C Programming Language" by Brian W. Kernighan and Dennis M. Ritchie, published by Prentice-Hall. This classic text, often referred to as "K&R," is a foundational book for anyone learning the C programming language, written by its creators. Published in 1978, this edition is a piece of computing history, originating from Bell Telephone Laboratories. The book is in used condition, showing wear commensurate with its age, including cover creasing and some discoloration, but the internal pages appear clean and intact, suitable for reading and reference. An essential addition for computer science students, programmers, or collectors of vintage computing literature.

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THE POETICS OF PROSE (ENGLISH AND FRENCH EDITION) By Tsvetan Todorov & Richard

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"The Poetics of Prose" by Tsvetan Todorov and Richard is a textbook that delves into the subject areas of literary criticism, language arts, and literary collections. Published by Cornell University Press in 1977, this trade paperback edition is written in English and French and contains 272 pages.

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