About the Book:- Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. This listing is NOT for a US Hardcover Edition It is an INTERNATIONAL Softcover edition The same publisher is printed similar books overseas and they are printed in English language only. Different ISBN and Cover design from US edition. Contents are 100% same as US edition. It is totally LEGAL to use International Edition Text Books. The United States Supreme court has asserted your right to purchase International Editions, and ruled on this issue. You can find a New York Times article about their decision. BRAND NEW - Shrink Wrapped - Box Packed FAST SHIPPING Through FedEx/DHL/UPS/Aramex Information About The Book Ø We sell only Brand New books of INTERNATIONAL EDITIONS ONLY. Ø Different ISBN and the Front Cover from US edition, but CONTENTS are same as US edition. Ø 2nd Image is the actual book that displayed above. Ø Books are printed in Black & White color on low quality papers. Ø Territorial restrictions may be printed on the book. Shipping Information Ø We ship to US, Canada, UK, and Europe Countries via DHL/FedEx/UPS/Aramex Express and deliver within 5-9 business days (exclude Saturday, Sunday & Public Holiday). Ø Tracking number will be uploaded into your eBay page. Ø The phone number is required at the time of delivery. Ø We don’t ship to PO BOX, APO/FPO/PR address. We may ship from Asian regions for inventory purpose. Ø No responsibility to be accepted in case of Non-Delivery due to wrong address, Non-Availability at the time of Delivery. Ø In case of Non-Delivery, you are advised to contact your local carrier indicating your tracking number and claim the delivery. Ø In case of package being returned due to Non-Delivery, a re-shipping charge of $15.00 shall be applicable for USA & Canada only. For all other countries please check with us. Ø Buyer is responsible for any customs or import duties as per rules & regulations in your country. Ø We can not change the shipping address or cancel the order if the book shipped out. Return & Exchange Policy Ø Returns accepted only in case of delivery of wrong edition or defective/damaged book within 30 days after the date of delivery. Ø No Refunds or Exchanges would be permitted for International Editions as "WE DID STATE CLEARLY". Ø In case of a return the refund shall be done only through PayPal subject to a 15% re-stocking fee. Ø The buyer shall be responsible for all Return Shipping costs. Return shipping cost shall be paid only in case of damaged book received. Ø Customers must request a Returned Authorization Number from us before a return. The tracking number of return shipment is required.