Beyond Mind Games: The Marketing Power of Psychographics, authored by Rebecca Piirto, is a textbook focusing on the intersection of psychology and marketing. Published in 1992 by Penton Media, this trade paperback offers valuable insights on how psychographics can be leveraged to enhance marketing strategies. With 263 pages and a publication year of 1992, this book covers a wide range of topics within the subject area of marketing, specifically delving into the role of psychology in understanding consumer behavior and preferences. Ideal for business students and professionals looking to expand their knowledge in the field of marketing psychology.