"Consumer Behavior: Building Marketing Strategy 15th Ed McGraw Hill HC" is a comprehensive textbook authored by Del I. Hawkins, Margaret Kleiser Polk, Carolyn (Casey) Findley Watson, Susan Bardi Kleiser, and David L. Mothersbaugh. Published by McGraw Hill LLC in 2024, this advanced-level book focuses on marketing strategy and consumer behavior within the subject areas of consumerism and business & economics. With 448 pages, this hardcover book is designed for adult education and further education levels, providing valuable insights for students and professionals looking to enhance their understanding of consumer behavior and develop effective marketing strategies.