ISBN: 978-1-118-49298-7 "Invester Behavior: The Psychology of Financial Planning and Investing" by H. Kent Baker is a textbook published in 2014 that delves into the psychological aspects of financial planning and investing. The book explores the behavioral patterns and decision-making processes of investors, providing insights into how individuals can make more informed and effective financial choices. With a focus on the subject area of financial planning, this textbook is a valuable resource for those looking to understand and improve their investment strategies.