Marketing Strategy; Text and Cases (8th edition)
The "Marketing Strategy; Text and Cases (8th edition)" is a comprehensive textbook authored by Bryan Hochstein, O. C. Ferrell, and Michael Hartline. Published by Cengage Learning in 2021, this revised edition offers 576 pages of valuable insights and case studies in the field of marketing. Focusing on business and economics, this trade paperback is a must-have resource for students and professionals alike, offering a detailed exploration of marketing strategies in a clear and informative manner.
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Marketing Strategy; Text and Cases (8th edition)