The Sales Acceleration Formula is a textbook by Mark Roberge that focuses on using data, technology, and inbound selling to achieve sales growth from $0 to $100 million. Published by Wiley & Sons, this hardcover book offers insights on sales and selling management, making it an advanced and technical resource for adult education and business students. With 224 pages, the book covers various aspects of sales acceleration and provides valuable information for professionals looking to improve their sales strategies.