The product is a hardcover textbook titled "Discrete Choice Analysis: Theory and Application to Travel Demand," authored by Moshe Ben-Akiva and Steven R. Lerman. Published by The MIT Press in 1985, this textbook falls under the MIT Press series in transportation studies. It covers subjects such as transportation, mathematical models, and forecasting, making it a valuable resource for students and professionals in the field. With 385 pages, this textbook includes an index and bibliography, providing a comprehensive and informative read for anyone interested in the application of discrete choice analysis to travel demand.