Marketing

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Title: Marketing. Language: English. Number of Pages: 186. Weight: 0.75 lbs. Publication Date: 2009-03-19. Publisher: SAGE PUBN.

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Competitive Marketing Strategy (Prentice-Hall Series in Marketing)

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You are purchasing a Good copy of 'Competitive Marketing Strategy (Prentice-Hall Series in Marketing)'. Condition Notes: The book is in good condition with all pages and cover intact, including the dust jacket if originally issued.

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BEYOND MIND GAMES: THE MARKETING POWER OF PSYCHOGRAPHICS By Rebecca Piirto

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Beyond Mind Games: The Marketing Power of Psychographics, authored by Rebecca Piirto, is a textbook focusing on the intersection of psychology and marketing. Published in 1992 by Penton Media, this trade paperback offers valuable insights on how psychographics can be leveraged to enhance marketing strategies. With 263 pages and a publication year of 1992, this book covers a wide range of topics within the subject area of marketing, specifically delving into the role of psychology in understanding consumer behavior and preferences. Ideal for business students and professionals looking to expand their knowledge in the field of marketing psychology.

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Marketing Strategy: A Decision-Focused Approach

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You are purchasing a Acceptable copy of 'Marketing Strategy: A Decision-Focused Approach'. Condition Notes: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing.

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Framework for Marketing Management by Philip. Kotler and Kevin Keller 2015 ED

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Dive into the comprehensive world of marketing with the "Framework for Marketing Management" by renowned authors Philip T. Kotler and Kevin Lane Keller. This 2015 edition, presented in a trade paperback format, offers a detailed exploration of marketing principles and strategies, tailored to guide students and professionals alike through the intricacies of this dynamic field. Included in this offering is an Interpretive Simulations Access Code Card Group B, enhancing the learning experience with interactive simulations that bring marketing concepts to life. With dimensions of 9.1 inches in length, 7.4 inches in width, and a thickness of 0.5 inches, this textbook is a valuable resource for anyone looking to deepen their understanding of marketing, weighing in at a convenient 18.4 ounces.

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