Competitive Marketing Strategy (Prentice-Hall Series in Marketing)

Competitive Marketing Strategy (Prentice-Hall Series in Marketing)

USD 18.15 USD
SKU: SrZoAA17
GTIN: 9780536588296
Condition: Good

Specifications

Release Year1818
ISBN9780536588296
Publication Year1995
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Subject AreaBusiness & Economics
AuthorJohn Czepiel
SubjectMarketing / General
Number Of Pages510 Pages

What stands out about this textbook is the focus on practical applications.

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